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interchangeable-ai-copy
Interchangeable AI Copy
Headlines and actions rely on vague phrases such as reimagine, unlock, elevate, seamless, or future of without naming a concrete offer or outcome.
Anti-patternsContextual
Intent
Make language contribute product identity and useful hierarchy instead of making an authored visual system feel generated and interchangeable.
Checks
- Replace generic claims with audience vocabulary, concrete nouns, real actions, constraints, and distinguishing details.
- Keep brand, product, plan, event, and place names consistent across navigation, headings, labels, and actions.
- Use one primary action phrase for one outcome rather than rotating generic CTA synonyms.
Warnings
- A phrase is not prohibited when the surrounding sentence makes a specific, supportable claim.
Exceptions
- An established brand line may intentionally use abstract language when supplied by the user.