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Use truthful content, inspectable media, stable data displays, and complete empty or error states.
Anti-patternsAtmospheric Subject HidingDark overlays, blur, aggressive crops, or stock-like media obscure the product, place, object, person, or state users need to inspect.
Quality gatesAuthentic Primary MediaPrimary imagery reveals the actual subject users need to inspect and includes correct crop, dimensions, loading, and alternative text.
Product guidesCampaign and BrandExpressive first viewports that establish the literal offer or subject and reveal evidence of the next section.
Anti-patternsCard EverythingEvery section, metric, control group, and nested region receives its own rounded container and shadow.
Anti-patternsCollapsed SpacingContent touches a visible border, peer items stick together, or responsive wrapping removes the separation needed to read grouping and hierarchy.
Anti-patternsColor-only StateSelection, status, error, or chart meaning depends only on a hue change with no text, icon, shape, or position cue.
Product guidesCommerce and Product DetailInspectable product media paired with an early merchandising spine, essential configuration, trust, fulfillment, and purchase information.
Anti-patternsCommerce Mood Without MerchandiseA product-selling page spends its early screens on atmosphere and brand narrative while hiding concrete products, prices, options, and buying actions.
ReferencesCompositionChoose macrostructure, hierarchy, structural fingerprints, and responsive reading order before components.
Quality gatesContainer and Bleed SeparationViewport-wide backgrounds and media extend independently while text, controls, and repeated panels remain aligned to the shared content grid.
Quality gatesContrast and Non-color CuesText, meaningful graphics, controls, focus, and states meet relevant contrast thresholds and do not depend on color alone.
PatternsCraft Refinement LoopMake one focused visual pass after implementation for optical alignment, spacing, crop, type fit, states, and responsive composition.
Product guidesData and AnalyticsDecision-oriented views that preserve comparison, units, filters, freshness, provenance, and drill-down context.
Quality gatesDesign-system CoherenceTypography, spacing, color, icons, shape, surfaces, and interaction states follow one deliberate foundation.
Anti-patternsDesktop ShrinkDesktop columns, labels, toolbars, and interaction models are merely reduced in size for mobile.
PatternsDirection BranchingGenerate three materially different visual routes, then choose the product-derived direction with the strongest audience, content, asset, and responsive fit.
Product guidesEditorial and PortfolioAuthored reading rhythm, distinctive composition, and high-quality media for stories, essays, work, and case studies.
Anti-patternsFabricated EvidenceInvented testimonials, customer logos, avatars, metrics, integrations, awards, or claims are presented as real.
Quality gatesFirst Viewport FitA hero-led entry fits its header, identity, subject crop, orientation, proof, and primary action within one declared short-viewport budget.
ReferencesFoundationsEstablish proportional tokens for color, typography, spacing, shape, elevation, and icons.
PatternsFront-Door Art DirectionChoose an authored entry strategy, strong visual carrier, memorable type move, navigation posture, and visible motion signature before detailed component styling.
PatternsGeneration ContractResolve the product thesis, audience feeling, content spine, assets, and constraints before generating visual directions.
Anti-patternsGeneric Hero and Card GridA centered headline, two calls to action, and three equal feature cards used regardless of product or content needs.
Anti-patternsHabitual Gradient and GlowPurple-blue gradients, blurred accents, glass, or glow are added by habit without brand, material, or state meaning.
Anti-patternsHeader Plus Viewport HeroAn external header is stacked above a hero that independently consumes a full viewport height, pushing the hero bottom below the visible screen.
PatternsHero MathConstrain display type, vertical budget, subcopy, action position, and mobile proof so expressive heroes remain readable and useful.
Quality gatesHonest ContentPeople, data, customer evidence, metrics, integrations, awards, and product claims are source-backed or clearly labeled as samples.
Anti-patternsHouse-Style ConvergenceUnrelated briefs repeatedly converge on the same macrostructure and motif bundle, such as dark canvas, fluorescent accent, mono section labels, hard grids, terminal chrome, and giant condensed type.
PatternsImage-First Asset LoopWhen a page needs a memorable visual subject, create or select one focused asset and design around its composition.
ReferencesInteraction and motionDesign complete state feedback, interruptible transitions, gestures, and reduced-motion behavior.
PatternsMacrostructure FirstChoose the page or screen structure and reading order before selecting component recipes or detailed styling.
Anti-patternsMixed Design SystemsUnrelated component libraries, icon families, token scales, or interaction conventions are combined in one surface.
Product guidesMobile ApplicationPlatform-aware navigation, reachable actions, safe-area handling, keyboard resilience, and explicit gesture alternatives.
PatternsMobile RecompositionChange grouping, order, disclosure, and control layout for narrow screens instead of proportionally shrinking desktop UI.
Stack guidesNative Mobile UIUse platform components, navigation, safe-area behavior, dynamic type, accessibility APIs, and native feedback conventions.
Stack guidesNext.js App RouterUse Server Components by default, narrow client boundaries, framework routing and metadata, and explicit static-generation contracts.
Anti-patternsOrphan Hero StripAn otherwise immersive hero stops just short of the viewport edge and exposes a thin, empty strip of the page background.
Anti-patternsOversized Tool TypographyHero-scale headings and generous marketing spacing are placed inside dense dashboards, panels, tables, or sidebars.
Anti-patternsPer-Section PosterizationEvery long-page section resets into another hero with giant display type, excessive lead-in space, outline words, numbered labels, or a full visual spectacle.
Stack guidesPlain HTML and CSSPrefer semantic document structure, progressive enhancement, modern layout primitives, and minimal JavaScript for stateful behavior.
Quality gatesPrimary Workflow CompleteThe requested core path works from its initial state through a truthful completion, recovery, or explicitly bounded endpoint.
ReferencesProduct and stack routingAdapt interface patterns and implementation choices to the product surface and existing frontend stack.
PatternsProportionate UI ReviewTie every UI/UX quality claim to design reasoning, static inspection, existing project checks, or rendered review when practical.
ReferencesQuality and validationVerify UI/UX quality, accessibility, responsive behavior, and correctness with proportionate evidence.
Stack guidesReact Component SystemModel state explicitly, preserve semantic elements, keep component ownership local, and avoid unsafe HTML or unnecessary effects.
Quality gatesReadable Measure and WrapHeadings, body copy, metadata, and actions retain intentional line lengths without brittle hard breaks or accidental one-word columns.
PatternsReal Workflow FirstImplement the primary task or experience as the first screen instead of surrounding an incomplete feature with marketing content.
Quality gatesRecoverable ErrorsReal failure paths explain what happened, preserve useful input, and provide a clear retry, correction, undo, or escape route.
Quality gatesReduced Motion Remains FunctionalReduced-motion preference removes nonessential travel and autoplay while preserving state feedback and every user outcome.
Quality gatesReference TransformationStudied references inform principles and craft without reproducing one source's recognizable shell, navigation, typography, and accent composition.
ReferencesResponsive and accessibilityTreat WCAG-oriented semantics, keyboard access, contrast, reflow, and input modes as delivery requirements.
Quality gatesResponsive Without LossSupported widths and text zoom preserve content, controls, reading order, and recovery without clipping or incoherent overlap.
ReferencesRouting and precedenceResolve requirements, conflicts, and uncertain design directions before selecting aesthetics.
Product guidesSaaS and OperationsQuiet, repeatable workspaces for frequent tasks, scanning, comparison, triage, and stateful business workflows.
ReferencesSafety and provenanceKeep third-party content untrusted, execution approval-gated, and externally derived guidance attributable.
Quality gatesSemantic Keyboard PathNative semantics, programmatic names, logical focus order, and keyboard operation cover the complete core workflow.
PatternsSemantic State SystemDefine color, text, icon, and behavior for default, focus, disabled, loading, error, success, and empty states.
PatternsSpacing ContractDeclare page gutters, section gaps, panel insets, stack gaps, and control gaps as separate relationships before component styling.
Quality gatesStable LayoutMedia, loading, validation, long labels, and async results reserve space and do not unexpectedly move controls or content.
PatternsStable State GeometryReserve dimensions for controls, rows, media, and async regions so labels and state changes do not shift the layout.
PatternsStructural FingerprintUse two stable system constants and one flexible signature so the interface feels authored without coating every region in the same motifs.
Stack guidesTailwind Utility CSSUse a shared token vocabulary, stable responsive rules, and extracted components only where repetition creates real ownership.
ReferencesTask modesAdapt inputs, outputs, and verification to greenfield, implementation, redesign, audit, and component work.
Stack guidesThree.js Interactive 3DUse a proven 3D engine, stable full-bleed canvas geometry, explicit loading and fallback states, and measured input performance.
Anti-patternsTiny Subject in a Decorative StageThe primary product or object appears at icon scale inside a large empty panel, often with multiple nested frames and surrounding labels doing more visual work than the subject.
Anti-patternsUniversal MotionEvery element fades upward, scales on hover, or receives `transition: all` regardless of interaction purpose.
Quality gatesVerified Delivery ReportThe final report names executed checks, inspected viewports and states, material fixes, and any remaining limitations.
Quality gatesVisible and Unobscured FocusEvery keyboard-focusable element has a visible high-contrast indicator that sticky or modal UI does not hide.
Anti-patternsVisible Design RationalePublic copy explains the prompt, landing page, hero, layout, feature grid, generated output, or why the interface was composed a certain way.
ReferencesVisual directionExplore and select a product-derived aesthetic direction before implementation without converging on a house style.
PatternsVisual Move BudgetAllocate one display apex, one signature subject or object, one motion motif, one texture or field, and one accent logic across the page.