Back to quality gates
authentic-primary-media
Authentic Primary Media
Primary imagery reveals the actual subject users need to inspect and includes correct crop, dimensions, loading, and alternative text.
Quality gatesRecommended
Intent
Make media useful evidence rather than generic atmosphere or an unstable decorative layer.
Checks
- Inspect the subject, crop, loading behavior, reserved space, and text alternative at representative widths.
- For commerce and object-focused pages, confirm the primary media reveals useful silhouette, material, and detail rather than a generic gradient, blob, or abstract placeholder.
- Inspect wide desktop, short laptop, narrow mobile, and short mobile or landscape crops; provide an alternate asset or focal position when one crop cannot preserve the subject.
Warnings
- Dark overlays, aggressive crops, and decorative abstractions often hide the subject and reduce trust.
Exceptions
- Abstract or atmospheric imagery is valid when detailed inspection is not a user need.