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typography-voice-contract
Typography Voice Contract
Choose display and text roles from brand voice, content length, language, and loading constraints, then choreograph the real headline across viewports.
PatternsRecommended
Intent
Create memorable typography without applying decorative fonts indiscriminately or breaking readability, names, punctuation, and responsive fit.
Checks
- Assign display, section, body, label, and data roles before selecting a second family.
- Test the actual headline, names, punctuation, numerals, language coverage, available weights, and intended line count.
- Use an expressive serif, italic, width, or display face selectively while keeping body copy and controls readable and stable.
Warnings
- A fashionable font pairing is not successful when it creates brittle wrapping, weak body text, or inconsistent product naming.
Exceptions
- An established design system may already define the complete type contract.