Back to quality gates

Intent

Ensure visual ambition improves rather than displaces the information and workflow that make the page useful for its audience.

Checks

  • Name the surface-specific content spine before review and locate each required signal in the rendered reading order.
  • Reject extended atmosphere or manifesto content that postpones concrete product, program, work, place, workflow, or action evidence.
  • Verify the content spine remains present and legible after mobile recomposition.

Warnings

  • A page may look more distinctive than its baseline while becoming less useful when category evidence and actions are delayed.

Exceptions

  • A pure awareness or teaser campaign may use a smaller spine when conversion and detailed evaluation are explicitly out of scope.