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front-door-art-direction
Front-Door Art Direction
Choose an authored entry strategy, strong visual carrier, memorable type move, navigation posture, and visible motion signature before detailed component styling.
PatternsRecommended
Intent
Make public interfaces create desire and immediate identity instead of collapsing into a safe specification sheet or generic split hero.
Checks
- Select an immersive subject field, editorial type composition, artifact tableau, product stage, media-led catalog, kinetic poster, or product-specific custom strategy.
- Make the identity, subject, literal offer, and primary action legible in the first viewport.
- Treat navigation geometry and mobile behavior as part of the selected composition rather than defaulting to a floating pill.
- Choose one visible motion signature tied to the subject or reading route.
Warnings
- A correct and well-spaced entry can still feel generic when it lacks a strong carrier, crop, type idea, and compositional tension.
Exceptions
- Dense recurring product tools should prioritize the working surface and may not need expressive front-door art direction.