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visual-move-budget
Visual Move Budget
Choose a dominant visual idea and keep supporting type, media, color, and optional motion subordinate to it.
PatternsRecommended
Intent
Make the chosen direction feel elegant and coherent by preventing every section from competing with hero-scale typography, decoration, and animation.
Checks
- Use hero-scale typography at one display apex and step section headings down materially.
- Choose one primary visual carrier and one quieter supporting carrier.
- Choose one color-deployment mode and one accent family unless supplied brand evidence requires more.
- When motion serves the brief, use one purposeful motif instead of universal animation effects; a static composition is valid.
- Rewrite adjacent sections that repeat the same layout family or high-impact move.
Warnings
- More simultaneous visual moves usually reduce perceived quality instead of increasing ambition.
Exceptions
- Strictly functional internal tools may need restrained craft rather than expressive art direction.