Back to anti-patterns

Intent

Make the subject carry the page through credible scale, crop, silhouette, and material detail instead of using decoration to compensate for a weak asset.

Checks

  • Compare the subject bounding area with its media region at desktop and mobile sizes.
  • Remove nested frames that do not communicate product meaning.
  • Replace or regenerate icon-like primary art before polishing the surrounding stage.

Warnings

  • A large media container does not create product authority when most of it is empty.

Exceptions

  • A deliberately distant subject may be valid when scale and isolation are the narrative concept.