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Intent

Create coherence through alignment, type roles, action treatment, media behavior, and rhythm while preventing decorative repetition from becoming a house style.

Checks

  • Name two stable compositional or behavioral constants and one flexible signature.
  • Use controlled variation instead of identical sections or repeated decoration.
  • Require a functional or brand reason before repeating one motif across more than two adjacent regions.

Warnings

  • A fingerprint is not a license to apply decoration to every region.

Exceptions

  • Strict platform-native tools may rely primarily on platform structure.